Blog

After reading about Hubspot’s traffic drop in Ryan Law’s post, I spent last weekend studying traffic growth. Here are the key results: Key Takeaways Study Overview I have analysed traffic trends across 30 sampled SEO and marketing websites through four Google core updates in 2024-25 Out of 30 sites analyzed, 19 sites (63.3%) gained traffic … Read more

In a recent analysis, Tom Capper from Moz discussed brand authority and HCU, sparking conversation from experts like Ross Hudgens, Cyrus Shepard, and Matt Diggity in the recent video. Brand Authority vs. HCU I conducted a similar study in June 2024, and the key finding was clear: sites with higher brand SV experienced less traffic … Read more